Dove’s 2026 campaign launched the new Plant Milk Cleansing range to Gen X women in the US, built around one idea: Softness is served. The modular system comprised 18 video assets and two key visuals, maintaining the same look and feel from the full story to a six-second scroll-past. As art director, I shaped the campaign across platforms and carried it from concept to delivery.
ROLE: Concept to delivery — modular social campaign
CLIENT: Dove
AGENCY: Ogilvy UK
MARKET: Gen X women, USA
YEAR: 2026
