The alcohol industry highly respects craft and makers. This campaign for Pernod Ricard's South African 2021 Christmas campaign, a pitch win with Ogilvy, connected the brand with local makers and craftspeople under the "Phakamisa iSpirit" ("Lift your spirits") banner. Consumers could give back to the local economy by buying products that support artisans during the challenging year of 2021.
Phakamisa iSpirit lives on...
CLIENT: Pernod Ricard
AGENCY: Ogilvy
ROLE: Art Direction, Concept, Concept Development
