A considerable amount of time and effort ensures the unique taste of KFC. So if it isn't the taste you expect KFC will replace your meal, guaranteed, no questions asked. This social and digital campaign introduced the KFC Taste Guarantee to sub-Saharan Africa. It unpacks why KFC is confident that its chicken is always finger-lickin' good.
CLIENT: KFC
AGENCY: Ogilvy
ROLE: Concept, Concept Development, Art Direction
