Creating brand experiences that bridge cultures.
I'm Emma, a senior art director whose creative journey spans continents—from the UK and South Africa to southwestern France. This global perspective has shaped my understanding of authentic storytelling and cultural nuance. With three decades of experience serving over 100 global brands, I bring precision, craft, and a deep belief in the power of human connection to every project.
At Creative On Demand (since 2007), I transform complex brand challenges into strategic solutions that drive measurable growth. Working with both global leaders and emerging startups, I create distinctive brand voices that cut through market noise and forge meaningful connections with audiences. My approach turns bold, disruptive thinking into results-driven campaigns that shift perceptions and deliver lasting impact.
My work across Africa, Europe, and the Middle East has honed my expertise in cross-cultural communication, ensuring ideas resonate authentically across diverse markets and industries. From comprehensive branding to integrated campaigns, I deliver creative solutions that elevate brands and drive real business results.
Ready to unlock your brand's potential? Let's chat.
Services
Advertising • Art Direction • Branding • Brand Strategy • Creative Direction • Creative Strategy • Design • Digital • Film & Video • Idea Generation • Print • Social Content
Select clients
Absa Bank, Bayer, Cell C, Converse, Delonghi, Dove Men, Edgars, FNB, Jet, Kenwood, KFC, Mercedes-Benz, Momentum, MTN, Old Mutual, Ola, Pantene, Pernod Ricard, Phonetradr, Phosphatine, Sandton City Shopping Centre, SABC, SANBS, Seeff Properties, Telkom, Vodacom
Agency collaborations
MetropolitanRepublic • Net#work BBDO • Ogilvy - Dubai, Johannesburg, London • DDB South Africa • FCB South Africa • Joe Public Ignite • TBWA\Hunt\Lascaris