Iron deficiency is a silent threat across Africa, hindering the development and potential of countless children. Phosphatine, an iron-fortified cereal, aims to be a trusted ally for mothers in nurturing iron-strong, more capable kids.
This new campaign, a pitch win with MetropolitanRepublic, celebrates the resilient African mothers who work tirelessly to build a successful foundation for their children. Diverse in culture yet united in purpose, these women embody incredible strength - it takes strong mothers to raise strong children.
Launching through impactful billboards in French-speaking Africa, the campaign honors the mothers who are the backbone of their communities. With Phosphatine, we aim to empower these women and support the bright futures of the next generation.
Cameroon
Ivory Coast
Gabon
Mauritius
Facebook Affirmation Posts
CLIENT: Danone
AGENCY: Metropolitan Republic
ROLE: Art Direction, Concept, Concept Development, Design
