Over half of children under five in Africa, the Middle East and Asia live with iron deficiency anaemia, serious enough to affect a child's development and common enough that most people have never heard of it. Danone's Health Through Food mission treats it as a priority, not a footnote. Shine a Light is the internal campaign built to rally Danone's own global network behind that fight: a film cut from stock and client-supplied footage, backed by AI-generated imagery of the children the mission exists for, made to turn an invisible problem visible.
ROLE: Concept to final delivery, including creative direction, logo design and AI image creation
CLIENT: Danone
AGENCY: MetropolitanRepublic
YEAR: 2024
