Over 50% of children under 5 in Africa, the Middle East, and Asia struggle with iron deficiency anaemia (IDA) - a hidden and devastating disease. Combatting this invisible threat is a priority for Danone's Health Through Food mission. The "Shine a Light" campaign aims to inspire Danone's global network to get involved in the fight against iron deficiency and help these children shine brightly.
CLIENT: Danone
AGENCY: MetropolitanRepublic
ROLE: AI Image Creation, Art Direction, Concept, Concept Development, Creative Direction
