KOO’s range of quality canned products offers a selection of tastes to suit every palate. A rainbow of flavours for South Africa, the Rainbow Nation. To celebrate the 75th anniversary of this much-loved South African brand we created a simple story to show that the best quality produce always wins.
'Beating the Best' was voted 8th Best Liked Ad in South Africa for 2015 in the global media research agency Millward Brown’s Best Liked Ads rankings.
CLIENT: Tiger Brands
AGENCY: FCB
ROLE: Art Direction
