The launch of the all-new Mercedes-Benz Sprinter introduced a vehicle engineered to meet some of the unique challenges of South Africa. From navigating rugged terrain to addressing diverse transportation needs, the Sprinter embodies the innovative spirit of South African resilience. Driven by the hashtag #ThatSprinterSpirit, this campaign captures South African ingenuity's quintessential 'can do' attitude. Through dynamic and energetic messaging, we showcased the Sprinter's unparalleled versatility and ability to overcome any obstacle.
The campaign strategically targeted five key markets:
• Tourism
• Taxi/Inkanyezi
• Trade
• Logistics
• General (Range)
CLIENT: Mercedes-Benz
AGENCY: Joe Public
ROLE: Art Direction, Design
