Unifi helps African businesses prove their operational and ESG credibility to investors, funders and procurement teams. The challenge was to unite a complex mix of sustainability, impact, data and advisory services around one clear market story.
I repositioned Unifi as a credential engine and marketplace for African businesses, creating a clear journey from diagnosis to market access. I then led the strategy, messaging, copy and creative direction for a nine-page website that translated the complex offer into a focused, diagnostic-first customer journey.
ROLE: Strategic Repositioning, Creative Direction, Brand Strategy, Website Strategy and Copy Direction
