After Brexit, many UK nationals living in France were unaware that they had to apply for a new residency status by the 30 June 2021 Withdrawal Agreement deadline or risk losing their rights. The government-funded service required a distinct, trustworthy identity for an older, geographically dispersed audience. The campaign needed to cut through the confusion, make the deadline impossible to miss and explain clearly what people had to do.
ROLE: Full identity and campaign design — logo, look and feel, print and digital collateral
CLIENT: Diocese in Europe (The Church of England)
FUNDER: UK Foreign, Commonwealth & Development Office, UK Nationals Support Fund Programme
YEAR: 2021
