Kaspersky Lab is a multinational cybersecurity and anti-virus provider. The campaign concept for this incentive programme was based on the insight that the Kapersky Lab sales people in the UAE are predominantly expats from India, Pakistan and the Philippines. They yearn to go home and visit the family, hence our biggest reward is a FREE flight.
CLIENT: Kapersky Lab
AGENCY: TLC Marketing
ROLE: Concept, Concept Development, Art Direction, Design
