To encourage sales of Häagen-Dazs Mini Cups/Stick Bars and in turn get more fridge space in store; this campaign offered a free lingerie or manicure voucher when you buy 2 Mini Cups or Stick Bars. The concept was a little play on “aah” which is what people say after an indulgent mouthful, giving the äah unique to Häagen-Dazs, a South African twist.
Mahala - South African slang meaning free (of charge).
CLIENT: General Mills
AGENCY: TLC Marketing
ROLE: Concept, Concept Development, Art Direction, Design, Photoshop Retouching
