Across Africa, a silent threat lurks: iron deficiency hinders a child's development and potential. Enter Phosphatine; the iron-fortified cereal that aids mothers in nurturing iron-strong, more capable children. Our campaign celebrates resilient African mothers. These women, diverse in culture but united in purpose, work tirelessly to build a successful foundation for their children. We honour their strength; it takes strong mothers to raise strong children.
Launched through billboards in French-speaking Africa, we're spreading the message that with Phosphatine, mothers have a trusted ally in nurturing their children's bright futures.
Launched through billboards in French-speaking Africa, we're spreading the message that with Phosphatine, mothers have a trusted ally in nurturing their children's bright futures.
Cameroon
Ivory Coast
Gabon
Mauritius
Facebook Affirmation Posts
CLIENT: Danone
AGENCY: Metropolitan Republic
ROLE: Art Direction, Concept, Concept Development, Design
